{"id":22265,"date":"2020-04-07T14:25:13","date_gmt":"2020-04-07T14:25:13","guid":{"rendered":"https:\/\/www.tikitech.in\/blog\/?p=22265"},"modified":"2020-04-15T17:20:16","modified_gmt":"2020-04-15T17:20:16","slug":"can-virtual-events-be-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/tikitech.in\/blog\/2020\/can-virtual-events-be-the-next-big-thing\/","title":{"rendered":"Can virtual events be a better move for customer engagement?"},"content":{"rendered":"\n

Virtual events are creating a buzz in recent times. The Covid-19 pandemic has created a direct impact on event industry and trade show owners are adapting rapidly to take their events to the virtual space. Although the experience of the physical shows can\u2019t be replaced by the virtual ones, let\u2019s keep this alternative open for the time when physical events simply aren\u2019t an option.<\/p>\n\n\n\n

This brings numerous questions to our mind about how to execute an online event in an efficient manner with maximum customer engagement. Let\u2019s answer them one by one.<\/p>\n\n\n\n

Map audience expectations<\/strong><\/h2>\n\n\n\n

Evolving to any new platform requires thorough understanding\nof customer behavior patterns. The essence of planning and organizing a virtual\nevent revolves around the audience personas and objective behind their attendance.\nThe virtual events needs to appear as if they are tailor-made to the attendees\u2019\nexpectations. Some key points can be summarized as follows-<\/p>\n\n\n\n

– Make sure the content, strategy and delivery patterns\nplanned for the physical event may not be the same for virtual event. In fact,\nit needs to be more crisp and objective driven. Because, your audience may not\nbe able to dedicate the same amount of time as physical conference or seminar<\/p>\n\n\n\n

– Share the key takeaways of your event in few slides one\nday in advance which may create excitement in your audience to know more about\nthe topics<\/p>\n\n\n\n

– Be creative about how will you highlight the sponsors\nwhich you could have easily done though event space branding in a physical\nevent.<\/p>\n\n\n\n

– Also, many audience attend such interactive sessions\nphysically to create the networking engagement with other brands, relevant\npeople in the same industry. Your engagement plan should address and\ncommunicate this proactively.<\/p>\n\n\n\n

Strong pre and post event marketing\nplan<\/strong><\/h2>\n\n\n\n

As an organizers, your objective of the event revolves around\nkeeping your brand on top of customer\u2019s mind, audience engagement, and generate\nnew leads. But are there some best practices ready\nto achieve that? The answer may be NO!<\/p>\n\n\n\n

So most importantly, you need to outline your objective and\nrefer back to them when you take decisions about content, delivery and\nsponsorship<\/p>\n\n\n\n

Define Objective and Audience:<\/strong><\/h3>\n\n\n\n

For your next virtual event you need to address some key\nobjective that you want to accomplish, weather its lead generation, revenue\ngeneration, brand building or thought leadership. Certain triggers that will\nimpact this objective may be Budget, Technology, Audience and Sponsorship. Do\nyour calculation and refer back to the objective to find the best achievable\ngoal for you in desired timeframe.<\/p>\n\n\n\n

Marketing Plan:<\/strong><\/h3>\n\n\n\n

Virtual events need a significant increase in pre and post\nevent communication and marketing. Your marketing plan should precisely cover<\/p>\n\n\n\n