If you own an ecommerce business, you can never ignore\nGoogle shopping. Because, Google Shopping is one of the first items people see\nwhen they search anything on a particular search engine. Not only businesses\ncan take advantage of the quick set up and simple GUI, but they can benefit\nfrom getting more exposure through the vast growth of Google shopping as of\nnow.<\/p>\n\n\n\n
Few basic and easy steps include:<\/p>\n\n\n\n
- As a first step you need to set up an account at\nGoogle Merchant Center <\/li>
- Create clear, high quality product pictures.\nMake sure your images follow Google\u2019s image guidelines<\/strong><\/a><\/li>
- Create a product data feed data by following the\npath Google Merchant Center account\u00e0 Products > Feeds,\nand then click the \u201cAdd\u201d (\u201c+\u201d) icon. Then follow the steps to create your feed<\/li><\/ul>\n\n\n\n
![\"social](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/02\/Google-shopping.jpg\" "\\"\\"")
<\/a>Source: Google Merchant Centre<\/figcaption><\/figure>\n\n\n\n - Then you need to link your Google AdWords\naccount through \u201cAccount Linking\u201d from the menu<\/li>
- After your account is linked, Set up a Google\nShopping campaign<\/li>
- Voila! You are in the final step. Place bids,\nSet up target and schedule your Shopping campaign<\/li><\/ul>\n\n\n\n
Facebook Shop<\/strong><\/h3>\n\n\n\n
Facebook gives a variety of options for its users- be it an\nindividual or a company. Major shop\noptions available are Facebook Shop and Facebook Marketplace. Though sound\nsimilar, but they are completely 2 different entities. Facebook Shop is the major\ngame changer for e-commerce companies looking to convert their target audience\nvia Facebook.<\/p>\n\n\n\n
The USP of Facebook shop is its easy and quick set up feature.\nOnce the setup is done, Facebook reviews the product listing to check if it\ndoes not violate their guideline and the shop becomes active upon approval.<\/p>\n\n\n\n
![\"Social](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/02\/Facebook-shop.jpg\" "\\"\\"")
<\/a>Source: M. A. C Facebook page<\/figcaption><\/figure>\n\n\n\n Few basic set up steps include:<\/p>\n\n\n\n
- As a first step, you need to set up your shop by\nclicking on \u201cAdd Shop\u201d option.<\/li>
- Agree to Merchant Terms and Policies on Facebook\nafter reading required information about the policies that includes- allowable\nitems to sell on Facebook, issue handling in the \u201ctest phase\u201d of the Shop\nSection launch and other details such as return and refund and so on.<\/li>
- Enter your ecommerce business details and set up\npayment processing with Stripe. If you don\u2019t have a stripe account, set up a\nnew one with steps mentioned.<\/li>
- Once the stripe set up is done, you get an\naccess to a \u201cShop Now button\u201d that can easily redirect your page visitors to\nthe Shop section.<\/li>
- Then complete the setup of your account by\nadding descriptions, product details, pricing etc.<\/li><\/ul>\n\n\n\n
Instagram<\/strong><\/h3>\n\n\n\n
Shopping in instagram is a kind of best friend to ecommerce\nplayers. Your account must be an approved one for instagram shopping. If it is\nalready there, you just need to tag the name your products from the posts and\nyou are good to go. More than 90 million instagrammers tap to reveal tags in\nvarious shopping posts in instagram every month.<\/p>\n\n\n\n
Instagram also gives you opportunity to sell through\ninstagram stories. Product tagging in Instagram Stories comes as stickers which\nyou can tag along to redirect to the product catalogue. The only limitation\nwith stories is you can add one tag per story and not more.<\/p>\n\n\n\n
![\"social](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/02\/Nikki-Template-x2-Images-2-1.png\" "\\"\\"")
<\/a>Source: Williamsonama Instagram handle<\/figcaption><\/figure>\n\n\n\n Some tiny steps include:<\/p>\n\n\n\n
- Go to the setting section of your profile<\/li>
- Go to the section \u201cBusiness\u201d and click on \u201cShopping\u201d.\nPlease note, the \u201cShopping\u201d option is only available to users who are approved\nfor instagram Shopping.<\/li>
- Continue further and Select a product catalog\nwith your products, pictures and prices to connect to your professional\naccount.<\/li>
- Once this is done, you are ready for the instagram\nshop<\/li><\/ul>\n\n\n\n
Pinterest<\/strong><\/h3>\n\n\n\n
Though pinterest has a smaller audience as compared to other\nsocial media giants, but research says, pinterest influences buying decision of\n93% users. People come and research the pins in Pinterest and look for similar\nitems in various ecommerce sites. However, Pinterest gives an easiest option\nfor ecommerce players which is called Buyable pins. They give people options to\npurchase the items on your Pinterest page. There are few limitations. Buyable\npins are available for big ecommerce players who are using platforms from\nshopify, Bigcommerce, Salesforce commerce cloud<\/p>\n\n\n\n
- Create a product data feed data by following the\npath Google Merchant Center account\u00e0 Products > Feeds,\nand then click the \u201cAdd\u201d (\u201c+\u201d) icon. Then follow the steps to create your feed<\/li><\/ul>\n\n\n\n
![\"social](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/02\/pinterest-shopping.jpg\" "\\"\\"")
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