{"id":22221,"date":"2020-01-22T09:10:21","date_gmt":"2020-01-22T09:10:21","guid":{"rendered":"https:\/\/www.tikitech.in\/blog\/?p=22221"},"modified":"2020-01-27T07:26:33","modified_gmt":"2020-01-27T07:26:33","slug":"ecommerce-website","status":"publish","type":"post","link":"https:\/\/tikitech.in\/blog\/2020\/ecommerce-website\/","title":{"rendered":"eCommerce Website: Key trends to follow for 2020"},"content":{"rendered":"\n<p>We are in 2020 and the one thing that we wake up and see\nevery morning is 100s of messages from online shopping sites from where we\nbought something or the other in the past. Before we look into details and key\ntrends in building ecommerce website, let\u2019s look at some statistics of online\nshopping users worldwide.<\/p>\n\n\n\n<p>Study shows-<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There were 1.8 Billion&nbsp;Global&nbsp;Digital\nBuyers in 2018 (Statista) and it increased up to 7.7 billion people in\nthe&nbsp;World. This number is a whopping 22% of the&nbsp;World&#8217;s&nbsp;population\nwho buy&nbsp;online, <\/li><li>The number of digital buyers is expected to rise\nto over 2.14 billion by the end of 2021<\/li><\/ul>\n\n\n\n<p>This number not only shows how the world is moving towards digital buying platforms, but also gives a glimpse of the competition in the ecommerce space. So ecommerce space is booming.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"571\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/6.jpg\" alt=\"ecommerce website- statistics\" class=\"wp-image-22231\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/6.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/6-300x223.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/6-610x454.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Source: Statista<\/figcaption><\/figure><\/div>\n\n\n\n<p>Let\u2019s explore some of the key reasons to have an amazing\necommerce website for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create a global market space:<\/strong><\/h3>\n\n\n\n<p><strong> <\/strong>The most important and significant benefit we have to consider is having a huge customer base. You can offer products and services from anywhere to anyone in the global marketplace through a user friendly ecommerce website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Higher conversion rate: &nbsp;<\/strong><\/h3>\n\n\n\n<p>It gives your users ease of buying and variety of options. Thus, it increases customer satisfaction and higher conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ability to be available 24*7:<\/strong> <\/h3>\n\n\n\n<p>Your customers can be in a shopping mood anytime in the day. With ecommerce websites, you are giving them a platform to choose their shopping needs anytime in the day or night as per their convenience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Less overheads, lesser risk: <\/strong><\/h3>\n\n\n\n<p>Your website eliminates need of multiple employees to manage stock, manage outlet etc, hence you end up having lesser overhead cost. Since the set up demands no expense in terms of physical outlet, hence it possess lesser risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing through social media and search engine: <\/strong><\/h3>\n\n\n\n<p>A good ecommerce website gives you opportunity to market yourself in social media and search engine. You can build trust with your customers with reviews and ratings. Also, you can keep your customers engaged and informed through regular updates in social media. This not only increases visibility, but also drives traffic to your website through constantly updating sharable content.<\/p>\n\n\n\n<p>Before we start developing a rewarding website, let\u2019s have a\nlook at some of the key steps to consider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trends to follow\nfor a successful ecommerce website<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Integrate with Google\nshopping:<\/strong><\/h3>\n\n\n\n<p>The only success mantra for your business is visibility. If\nyou are visible when customer searches something on Google, it\u2019s likely that\ncustomer will pay a visit to your site. &nbsp;So, in order to get your products in front of\nmore and prospects and customers, you need to optimize your ecommerce website\nfor Google Shopping. When you integrate your ecommerce website with Google\nshopping, a product listing ad will be created and it pushes your platform up\nin the search result pages. This is not only a powerful sales channel, but also\na SEO hack for online stores<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Guide to Shopping ads on Google: Upload your products with a data feed (small inventory)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/dq2VlBbqTL4?start=40&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Interactive shopping\nthrough animations and infographics:<\/strong><\/h3>\n\n\n\n<p>Ecommerce Websites have started using animations as well as\ninnovative interactions techniques that help shoppers navigate quickly by\nsimply swiping or tapping. Also, ecommerce websites are using cool animations\nin various buttons, rotating icons, loading bars that never disappoints users\nduring their interaction with the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pop colors<\/strong>:<\/h3>\n\n\n\n<p>Though minimalist designs have created a mark on every type of website, Year 2020 will be all about bold colors in website design that will pop. Intelligent use of colors can change consumer behavior. Also, 2020 will see the use of colorful homepages, textures, Large Typography etc instead of monochromatic color scheme.<\/p>\n\n\n\n<p>Read more on role of <a href=\"https:\/\/tikitech.in\/blog\/2018\/have-you-turned-the-color-wheel-yet\/\">colors <\/a>and <a href=\"https:\/\/tikitech.in\/blog\/2019\/is-your-brand-missing-out-the-right-typography-in-designing\/\">typography<\/a> for your business<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use of AI and\nchatbots:<\/strong><\/h3>\n\n\n\n<p>Chabot are changing the way customers used to interact with the company. With the integration of AI, Chabot are becoming friendlier in terms of giving suggestions on asking query. Also, they are helping in providing discount codes, shipping information and helping users take quick purchase decision by creating trust among them.<\/p>\n\n\n\n<p><a href=\"https:\/\/tikitech.in\/blog\/2018\/chabot-next-big-thing-in-customer-interactions\/\">Read more on how chatbots can be useful for your business.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Secure transactions:<\/strong><\/h3>\n\n\n\n<p>The top most important aspect of any ecommerce website is the payment process. Hence, a safe online shopping can experience can make the user stick to the platform forever. Today ecommerce websites are embracing HTTPS encryption to improve security and increase customer trust when they are doing online shopping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Photography and\nstorytelling:<\/strong><\/h3>\n\n\n\n<p>Modern customers are trusting more and more on real\nphotography rather than stock pictures. Big pictures of the products from all\nangles that makes the finest details visible are in trend this year. Hence\nonline stores are moving towards hiring photographers to do photo shoot of real\nproducts rather than the use of stock images.<\/p>\n\n\n\n<p>Also, an important trust building exercise is narrating your story through your customers. Hence, ecommerce websites are putting more and more customer case studies from their happy and satisfied customers to mark a space in the heart of their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 top CMS platforms for ecommerce websites<\/strong><\/h2>\n\n\n\n<p>To keep up with the modern website development trends and to\nplace and manage the digital content such as images, videos, documents,\nmarketing materials, etc. easily, ecommerce website needs a good CMS that makes\nthe store owners life easier with a seamless experience. Few of the top CMS so\nfar as follows<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WooCommerce<\/strong><\/h3>\n\n\n\n<p>A major ecommerce platform which holds 22% of the top 1 million ecommerce websites. It has become very popular by offering a large variety of themes and extensions for free. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/2.jpg\" alt=\"ecommerce website - woocommerce\" class=\"wp-image-22228\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/2.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/2-300x139.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/2-610x284.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Source: Woocommerce website<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Magento<\/strong><\/h3>\n\n\n\n<p>One of the top open source pHp ecommerce platform and provides online merchants with a flexible cart system for large, mid and small sized merchants. It handles more than over $100 billion in gross merchandise volume annually.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/4.jpg\" alt=\"ecommerce website - Magento\" class=\"wp-image-22224\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/4.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/4-300x139.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/4-610x284.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>Source: Magento website<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shpoify<\/strong><\/h3>\n\n\n\n<p>Shopify is a very user friendly flexible\nplatform with a tons of features like easier use and set up, visually appealing\ncustomizations, easier app integrations, secure transactions, excellent loading\nspeed, mobile responsiveness and moreover an outstanding customer support.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/as.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"358\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/as.jpg\" alt=\"ecommerce website - Shopify\" class=\"wp-image-22225\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/as.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/as-300x140.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/as-610x284.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>Source: Shopify website<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bigcommerce<\/strong><\/h3>\n\n\n\n<p>BigCommerce is one of the most widely used\neCommerce platform with many interesting features such as 24\/7 Support &amp; 30\nday free trial, mobile responsive templates, options for selling on other\nplatforms like Facebook, eBay and Amazon. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/3.jpg\" alt=\"ecommerce website - bigcommerce\" class=\"wp-image-22226\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/3.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/3-300x139.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/3-610x284.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Source: Big commerce website<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prestashop<\/strong><\/h3>\n\n\n\n<p>PrestaShop is a freemium, open source e-commerce solution. and is widely used among the users for its easy to use interface and support in 60 different languages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/5.jpg\" alt=\"ecommerce website - prestashop\" class=\"wp-image-22227\" title=\"\" srcset=\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/5.jpg 768w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/5-300x139.jpg 300w, https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2020\/01\/5-610x284.jpg 610w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>Source: Prestashop website<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Our thoughts<\/strong><\/h4>\n\n\n\n<p>It is a trend in the modern business space to sell products\nand services online. &nbsp;Because the\nopportunity is real. However, every good opportunity requires certain efforts\nand is not easy. To make full use of the healthy growth of ecommerce websites\nand various platforms, online stores need careful preparation for their\nperformance in the extreme marketplace. <\/p>\n\n\n\n<p>If you are keen on capitalizing on the opportunities available to ecommerce stores, or any other business, contact us at <a href=\"http:\/\/www.tikitech.in\">www.tikitech.in<\/a>. Subscribe us in <a href=\"https:\/\/www.linkedin.com\/company\/tikitech\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/TikiTech\" target=\"_blank\" rel=\"noopener\">Facebook <\/a>and <a href=\"https:\/\/www.instagram.com\/tikitech\/\" target=\"_blank\" rel=\"noopener\">Instagram <\/a>to get immediate update on new blogs on Graphic designing, websites and application developments.<\/p>\n","protected":false},"excerpt":{"rendered":"We are in 2020 and the one thing that we wake up and see every morning is 100s&hellip;","protected":false},"author":2,"featured_media":22234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[97,2],"tags":[122,82,80,4],"class_list":{"0":"post-22221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-website","8":"category-ui-ux","9":"tag-ecommerce-website","10":"tag-ui","11":"tag-website-design","12":"tag-wesite-optmization","13":"cs-entry"},"_links":{"self":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/comments?post=22221"}],"version-history":[{"count":7,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22221\/revisions"}],"predecessor-version":[{"id":22238,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22221\/revisions\/22238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media\/22234"}],"wp:attachment":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media?parent=22221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/categories?post=22221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/tags?post=22221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}