Did you ever\nstarted seeing an ad of any specific brand and immediately knew the brand name.\nWell!! We have some examples for you. Companies like Airtel, Vodaphone,\nMcDonalds, KFC etc are the perfect examples of the same due to their\nconsistency in marketing. <\/p>\n\n\n\n
![\"\"](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/05\/collage1.jpg\" "\\"\\"")
<\/a>
Three different Airtel ads with Brand Consistency<\/em> <\/figcaption><\/figure><\/li><\/ul>\n\n\n\nSuch brands with consistency in every marketing channel creates a distinct brand identity for themselves and benefits from being conveniently recognized anywhere thus by gaining trust of their consumers. Some benefits are-<\/p>\n\n\n\n
Creates Strong Brand Awareness<\/strong><\/h3>\n\n\n\n
When customers see a particular pattern or format everywhere, they start trusting the brand and recognizing it. In such cases, It\u2019s more likely for even new customers to at least try a product or brand which they see everywhere.<\/p>\n\n\n\n
Builds Trust through Consistency<\/strong><\/h3>\n\n\n\n
For many companies especially in the banking and finance sector, Trust building is important. When customers see a specific pattern on your marketing behavior, such as similar logo placement, color consistency, messaging pattern, similar platforms, posting at regular intervals etc, they start believing in the brand and its professionalism. Thus, it helps in creating a positive trust in the customer\u2019s mind. <\/p>\n\n\n\n
Increased Revenue<\/strong><\/h3>\n\n\n\n
As per some report\nsources, <\/p>\n\n\n\n
\u201cConsistency in brand colors can increase recognition rate up to 80%.\u201d <\/em><\/p>Source: Medium<\/cite><\/blockquote>\n\n\n\n
Since, Conversion\ndirectly depends on number of people view and recognize an ad, Brand consistency\ncan definitely impact Return on investment and thus resulting in increased\nRevenue.<\/p>\n\n\n\n
Major Elements that contribute to Brand Consistency<\/strong><\/h2>\n\n\n\n
Now when you are aware about the importance of Brand Consistency, we need to know the significant elements to focus on.<\/p>\n\n\n\n
A Professionally planned<\/strong> Brand Identity (Logo Designing)<\/strong><\/h3>\n\n\n\n
The first step\ntowards creating a brand consistency is investing in a professionally designed\nLogo. This is the foremost important element of any brand. Because a logo can\nhelp customers relate with the brand even though they don\u2019t see the name. Also\nlogo is an element that is used on any marketing material such as- Website,\nSocial media pages, email signature, any company related graphics, flyers,\nbanners etc.<\/p>\n\n\n\n
Logo also let us\nchoose the further brand identity i.e- Primary and complimentary Colors that\ncan be chosen in various other marketing channels.<\/p>\n\n\n\n
Followed by a Logo\ndesign, it\u2019s important to maintain the consistency in your business cards,\nletterheads, envelopes, Folders etc. This helps create the standard Brand\nidentity of your company which you can follow further.<\/p>\n\n\n\n
![\"Brand](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/05\/brand-identity-01.png\" "\\"\\"")
Elements that contributes to Brand Identity<\/figcaption><\/figure>\n\n\n\n Set Brand Guidelines across multiple Marketing Channel<\/strong><\/h3>\n\n\n\n
A brand guideline\nis like a code of conduct of your brand. It sets a standard about size, shape,\ncolor of logo, logo placement, dos and don\u2019ts etc. Apart from Logo, Brand\nguideline also includes, all stationaries, banners, standees, online marketing\nmaterials and all similar channels where your company does marketing. Setting a\nBrand guideline document helps understand all people in the marketing team to\nfollow consistency and standardized protocols in multiple marketing channels.\nAs per a study, 95% of successful companies already have a set Brand Guideline.<\/p>\n\n\n\n
![\"\"](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/05\/Guideline-1.jpg\" "\\"\\"")
Sample Brand Guideline<\/figcaption><\/figure>\n\n\n\n Training on Branding Guidelines<\/strong><\/h3>\n\n\n\n
With the growing need of marketing your products across multiple platforms, you may have many people working in different teams to handle varied functional areas. It\u2019s very important to have training on how to use the brand guidelines to create consistency in different channels. The training should fully focus on creating a consistent message for your customers throughout online and offline platforms.<\/p>\n\n\n\n
Keep in mind both Online and Offline Channel<\/strong><\/h3>\n\n\n\n
Brand consistency\nis not just limited to advertising or branding activities done by marketing\nteam. It includes every department in your organization and all outgoing\nmessages from your company. Hence, its important to make people in every\ndepartment aware about the brand guidelines. Lets list out few such important\nareas-<\/p>\n\n\n\n
- Website<\/li>
- Company\nApplications<\/li>
- Social\nmedia Pages<\/li>
- Email\nSignatures<\/li>
- Id\nCard issued by HR<\/li>
- Company\nEntrance<\/li>
- All\nstationaries<\/li>
- Company\nPresentations<\/li><\/ul>\n\n\n\n
Such consistency is the only key to brand recognition and help you achieve a mark in customer\u2019s mind.<\/p>\n\n\n\n
Key Takeaways<\/h2>\n\n\n\n
A seamless brand look for your company across multiple channels such as website, all social media channels, print advertising media, store front and on your product packaging will make your customers feel more familiar and comfortable with your brand, and will make them more likely to purchase from you again. Therefore, Our team closely work with brands to bring the perfect branding that they need for their customers through careful evaluation and analysis of multiple channels and their marketing requirements. If you want similar experience for your company and brand name, contact our seasoned professionals.<\/p>\n\n\n\n
Subscribe us in Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a> and Instagram<\/a> to get regular updates on tools and techniques required for your company to create brand recognition. Contact our representatives at TIKITECH<\/a> to get professional support on branding activities specifically tailored for your brand. <\/p>\n","protected":false},"excerpt":{"rendered":"Brand Consistency is the most important aspect of Brand building. With the available multiplatform marketing channels, you never…","protected":false},"author":2,"featured_media":22181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[108,85],"tags":[119,104],"class_list":{"0":"post-22173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising","8":"category-marketing","9":"tag-brand-consistency","10":"tag-marketing","11":"cs-entry"},"_links":{"self":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/comments?post=22173"}],"version-history":[{"count":3,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22173\/revisions"}],"predecessor-version":[{"id":22184,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22173\/revisions\/22184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media\/22181"}],"wp:attachment":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media?parent=22173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/categories?post=22173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/tags?post=22173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}