\u201cTypography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters\u201d<\/p>Source: Wikipedia<\/cite><\/blockquote>\n\n\n\n In simple terms, Typography is the simple technique of arranging the written text considering few elements like size, color and most importantly the font. Typography may seem like a simple and insignificant concept to consider before creating any graphics, but you have to believe that it\u2019s the main driving force across all types of marketing and communication channel. Can you imagine a Television ad without any text on it or any campaign such as Banner advertising, Hoardings, Web banners etc with no text on it? Well, it\u2019s difficult! Hence, we can clearly understand the importance of text in any marketing channel and so does its representation.<\/p>\n\n\n\n Let\u2019s explore\nsome more reasons to understand and implement right Typography in our designs<\/p>\n\n\n\n Since Typography depicts the visual appearance of the context, using it\nin the desired way can express a particular feeling. The right sync between the\ngraphics and appropriate fonts can set the tone of your campaign and gain\ncustomer attention easily.<\/p>\n\n\n\n Choosing the fonts which are clean and easy to read and comprehend, are\nkey to any type of campaign. Few elements which matters are- Font type, Font\ncolor, Font style etc. It looks good when we choose fancy fonts, but if the\nreaders are unable to grasp the purpose at a glance, then it may not lead to a\nsuccessful campaign.<\/p>\n\n\n\n You can create a sync in all marketing channels through the use of\nsimilar typography across all channels. This can help customers recognize your\nbrand and relate with some specific fonts and colors.<\/p>\n\n\n\n The\nright and consistent use of brand typography and visual creates a connect in\nthe customer\u2019s mind. It not only creates brand recall, but also builds an identity\nfor your brand that can be recognized and remembered by your customer anywhere\nand any point of time they see similar visuals.<\/p>\n\n\n\n Choosing\nand aligning all fonts is an art. Though it seems easy, but as long as you are\nnot pulling out the right typography, your graphics will not stand out.\nEspecially when it comes to print advertising, typography becomes even more\ncrucial. We will see the effective way to use Typography in both Print and Web\nadvertising.<\/p>\n\n\n\n The\nmost disadvantage of Print advertising is, people tend to skip the ad page. So\nit\u2019s important to make them stick to it through effective designs. Hence,\ntypography plays an important role in speaking your objectives loud and clear.\nAlso, the right Font type, style and size grabs customer\u2019s attention and makes\nthem read further about the ad.<\/p>\n\n\n\n Different\ntype of ads call for different amount of text. We can categorize them as-<\/p>\n\n\n\n Brands\nuse different techniques to make use of right typography. Some keep it very minimal\nwhereas others make it noisy, yet attractive. <\/p>\n\n\n\n Unlike\ntelevision ads, Print ads does not have sound, motion etc. So all it has, is to\nplay with the printing space. Hence, attractive graphics play a very important role\nin print ads. But, since the advertisement needs to convey the objective, the\ntext needs to be crammed over the graphics in a nice manner in order to be\nmeaningful.<\/p>\n\n\n\n At\ntimes, visual puns can play as a great device to convey a lot with fewer words.\nThey connect the words with the graphics and coveys the right message to its\naudience<\/p>\n\n\n\n Web is\na platform that can portray a brand\u2019s image in a multiple ways. Typography for\nweb has become very important in last few years because of the growing demand\nin the industry. Every company has their own set of guidelines which needs to\nbe followed across all marketing channel. It\u2019s very important to have\nconsistency of the typography in digital ads and print ads to create a unique\nbrand impression. Certain guidelines for web ads typography can be outlined as\nfollows–<\/p>\n\n\n\n Text needs to be readable. Make sure the text contrasts with the background in order to be readable<\/p>\n\n\n\n Font Size also plays an important role in making your text readable. Set the text to the right size, try making it bigger and louder. Also, your text should have an arrangement of different sizes based on the importance of the text. Hence, the hierarchy too is an important part of the visual appearance of the text<\/p>\n\n\n\n Another important aspect of any advertisement is the space, usually referred to as breathing space. This negative space help the readers focus on the text and the rich text conveys the message. A thumb rule is to use the line spacing as 140% of the text size. However, in order to make the advertisements stand out there has to be a balance between the negative space, white space and the text block.<\/p>\n\n\n\n The love for extra bold loud fonts will continue to grow in 2019. The benefit with an extra bold font is- your design screams loud from a far distance. The downside of this type of font is the kind of space they consume, but they can definitely make a statement with their bold appearance.<\/p>\n\n\n\n Sans-Serif fonts are the most sophisticated fonts and gives rich appeal to any design. Also, these fonts are really flexible, bold and modern. They can fit any design from thick to thin, long or short, bold and refined. Their industrial, architectural, luxurious and elegant appearance is best suitable in modern minimalist designs.<\/p>\n\n\n\n In both Web and Print advertising vintage and retro style designing is very popular. However these designs are incomplete without good retro fonts. There are many free retro fonts such as Phenomena Font, Paralines Font, Lazer 84 fonts etc available in the web.<\/p>\n\n\n\n Script typefaces are pretty much like cursive fonts, but arranged in a more elegant manner. But the Script fonts have evolved much over the past year and 2019 is going to be the year of different varieties of script fonts.<\/p>\n\n\n\n Outline font is a popping\ntypeface for 2019. It adds maturity and weightage to any brand with its modern\nand industrial appearance. You can get them in all shape and sizes.<\/p>\n\n\n\n Quirky typeface always has its fans through its bumpy, inept yet charming appearance. They turn the digital experience into a joyous one. Many ecommerce brands use this for their product ads and attract clients<\/p>\n\n\n\n With 2019, Hand lettering is getting famous for its shape and size. It\u2019s a custom made typography. It\u2019s charming, unique and special in every aspect. Many brands have started advertising through Hand lettering the content.<\/p>\n\n\n\n We can expect a little bit of fonts from every style and shape in 2019. From professional to quirky styles, brands will try all possible ways to catch their customer\u2019s attention. You can give your website, ads and creative a fresh look with the amazing typefaces available. Choose your favorite out of them and let us help you make a statement for your brand with designing and typography through our seasoned professionals. Follow us on Facebook<\/a>, Twitter<\/a>, Linkedin <\/a>and Instagram <\/a>to get regular updates on Technology and innovation to make your brand successful in the market. For informations and enquiries on any Marketing services, contact us through www.tikitech.in<\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":"As per definition \u201cTypography is the art and technique of arranging type to make written language legible, readable,…","protected":false},"author":2,"featured_media":22151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[2,108,97],"tags":[116,117,118],"class_list":{"0":"post-22149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ui-ux","8":"category-advertising","9":"category-website","10":"tag-fonts","11":"tag-typefaces","12":"tag-typography","13":"cs-entry"},"_links":{"self":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/comments?post=22149"}],"version-history":[{"count":6,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22149\/revisions"}],"predecessor-version":[{"id":22168,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22149\/revisions\/22168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media\/22151"}],"wp:attachment":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media?parent=22149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/categories?post=22149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/tags?post=22149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Typography:](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/04\/1.jpg\" "\\"\\"")
Why typography is powerful and important<\/strong><\/h2>\n\n\n\n
A powerful way to grab\neveryone\u2019s attention:<\/strong><\/h3>\n\n\n\n
Decides whether people\nread or skip:<\/strong><\/h3>\n\n\n\n
Consistency in typography create brand recall:<\/strong><\/h3>\n\n\n\n
Creates and build recognition:<\/strong><\/h3>\n\n\n\n
Use of Typography in Advertising<\/strong><\/h2>\n\n\n\n
Print Advertising:<\/strong><\/h3>\n\n\n\n
Amount of text- \u201cMinimal\u201d or \u201clot of it\u201d:<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/04\/kfc-fck-full-ad-2018-759x1024.jpg\" "\\"\\"")
<\/a><\/a>Sync Text with Graphics:<\/strong><\/h3>\n\n\n\n
Use of Visual Puns:<\/strong><\/h3>\n\n\n\n
Digital Ads<\/strong>:<\/h3>\n\n\n\n
Contrast:<\/strong> <\/h4>\n\n\n\n
Size and Hierarchy:<\/strong> <\/h4>\n\n\n\n
Space:<\/strong><\/h4>\n\n\n\n
Typography Trends in 2019<\/strong><\/h2>\n\n\n\n
Bold Extra-loud compact fonts<\/strong><\/h3>\n\n\n\n
Minimal sans serif fonts<\/strong><\/h3>\n\n\n\n
Retro fonts<\/strong><\/h3>\n\n\n\n
Evolving script fonts<\/strong><\/h3>\n\n\n\n
Outline fonts<\/strong><\/h3>\n\n\n\n
Use of Quirky Typefaces<\/strong><\/h3>\n\n\n\n
The Power of hand-lettering<\/strong><\/h3>\n\n\n\n
Our Thoughts<\/h4>\n\n\n\n