{"id":22122,"date":"2019-03-25T13:10:07","date_gmt":"2019-03-25T13:10:07","guid":{"rendered":"https:\/\/www.tikitech.in\/blog\/?p=22122"},"modified":"2019-07-16T04:57:03","modified_gmt":"2019-07-16T04:57:03","slug":"secrets-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/tikitech.in\/blog\/2019\/secrets-of-social-media-marketing\/","title":{"rendered":"Secrets of Social Media Marketing that drives ROI"},"content":{"rendered":"\n

As per the definition of Social Media Marketing:<\/p>\n\n\n\n

\u201cSocial media marketing is the use of social media platforms and websites to promote a product or service.<\/em> When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

However, success behind any marketing activity lies in\nconnecting and communicating with your clients. Social media help leverage its\nhuge follower base to connect to specific audience directly. Hence, it gives\nyou a platform to communicate with your customers directly. A planned marketing\nstrategy on social media can help get remarkable success to your business, even\ndriving leads and sales.<\/p>\n\n\n\n

Social media presence is changing the way business promote themselves<\/h4>\n\n\n\n

It is estimated that social media users around the globe\nwill grow up to around 2.77 billion from 2.46 billion in 2017. Looking at these\nnumbers it has become really important to create a workable strategy to\nleverage such a powerful platform that has around 40% of world population in\nit. There is a greater advantage for small businesses to use this rather than\nthe bigger ones. Let\u2019s understand how through few important facts about small\nbusiness. Though there are a number of ways how your small business can benefit\nfrom social media, we will refer to few here-<\/p>\n\n\n\n

Small Business and\nits advantage in social media success:<\/strong><\/h2>\n\n\n\n

Build awareness through community building<\/strong><\/h3>\n\n\n\n

Since social media is all about\ncreating community around you in the web media, you can connect to influencers\nand create awareness about your brand by sharing your content through\ninfluencer. You can leverage the power of most common form of marketing i.e\nWord of Mouth Marketing through your social media community and followers.<\/p>\n\n\n\n

Less expensive advertising<\/strong><\/h3>\n\n\n\n

Social media presence can be\nobtained free of cost. Though you may have to pay for paid and effective\nadvertising, but you can also get option to promote your useful content free of\ncost. Also, as compared the expense in offline marketing, social media\nadvertising cost is much lesser. With almost half of world\u2019s population on\nsocial media, this can help reach a larger audience with a lower cost.<\/p>\n\n\n\n

Increase Leads With Organic Traffic<\/strong><\/h3>\n\n\n\n

Sharing useful content and video\nabout your products and services attracts your customers. This increases the\nchances of people visiting your website and knowing more about you. However,\nclaiming your social media pages in different platform increase your chances to\nappear in the search result pages, thus increasing organic traffic and\ngenerating leads.<\/p>\n\n\n\n

Build your Online Reputation<\/strong><\/h3>\n\n\n\n

Reputation building is important.\nSocial media help make that easier and faster. If you are responding to all\nqueries and concerns of your customer proactively, your brand will always get a\npositive feedback from your customers and they will be visible to everyone for\nany reference. <\/p>\n\n\n\n

Improved and personalized customer service<\/strong><\/h3>\n\n\n\n

Social media can be a useful tool\nin providing effective customer service. Since, it enables one to one\ncommunication with your customers, the responses can be more personalized and\nquick through social media network interactions. Also, the two way\ncommunication helps understand customer queries clearly and suggest right\nresponses instantly. As per a report, 53% of small business use social media as\na communication tool with their customers.<\/p>\n\n\n\n

24\/7 Accessibility, everywhere <\/strong><\/h3>\n\n\n\n

<\/strong>Social media can be accessible 24 hours a day, 7 days a week and 365 days from anywhere in the world provided internet connections are available. It helps business to attend customer queries, run campaigns, share content anytime and anywhere in the world. Customers can also access the information from anywhere even through mobile devices<\/p>\n\n\n\n

Organic vs Paid\nSocial Media Reach<\/strong><\/h2>\n\n\n\n

In simple definition Organic Reach is the\ntotal number of people who have seen your social media post without you paying\nfor it. Similarly Paid social media reach is the number of people who saw your\npost after running some paid promotion or campaign or boosting a post.<\/p>\n\n\n\n

With the changing algorithms of the social\nplatforms, it has become difficult to reach more and more people only through\norganic media. Facebook is trying to show more and more posts from family and\nfriends than community and company pages. Resources says Facebook organic reach\nhas decreased drastically over the years-<\/p>\n\n\n\n

\"Social
Source: behance.net<\/figcaption><\/figure>\n\n\n\n

Though the numbers are decreasing at a faster\nrate and we can\u2019t expect it to be better in the year 2019.  But, there is still hope for organic reach by\nfollowing several social media optimization technique and constantly increasing\nthe engagement rate. Engagement rate has a direct correlation with the reach.\nIf your engagement rate is higher, the probability of it reaching a larger\naudience increases.<\/p>\n\n\n\n

So What can be your Social Media Optimization strategy for Organic Reach?<\/strong><\/h2>\n\n\n\n

Be it any marketing activity, online or offline, A focused\nand customer oriented approach is what brings desired ROI. Few basic steps you\ncan follow to achieve that<\/p>\n\n\n\n

Revisit the current social\npresence of your company:<\/strong><\/h3>\n\n\n\n

Before working on any marketing\nstrategy, the first step is to understand where you are. Few areas to take into\naccount are-<\/p>\n\n\n\n