![\"SEO](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/01\/SERP-1024x505.png\" "\\"\\"")
In order to understand SEO, let\u2019s start from search engine.\nSearch engine is nothing, but a complicated program developed by some companies\nto make our lives easier. This program takes keyword input from you and gives\nyou the answer to your search query. All\nof us know about the most popular search engine \u201cGoogle\u201d. But apart from this,\nthere are many others such as Bing, Yahoo, Ask, AOL Search, Baidu, Excite etc.\nOut of all these names Google is leading the market with a global market share\nof approximately 73%. Hence, all the SEO techniques mostly revolve around\nranking parameters of Google and corresponding optimization techniques.<\/p>\n\n\n\n
The 2nd<\/sup> most basic aspect of SEO is Organic\nSearch results. Search engines outputs multiple responses to your search query\nin 2 categories- Organic and Paid results. Organic results are the links to the\nweb pages in response of your search query based on relevance. SEO revolves\naround the techniques to list all your search results in organic search based\non their ranking. This ranking is decided by the search engine through a number\nof parameters which we will discuss later in this article.<\/p>\n\n\n\n Search Engine\nOptimization (SEO) refers to the various techniques used by companies to\nincrease their web rankings on search engine result pages (SERP).The main\nobjective behind the SEO techniques is to provide quick and accurate results and\nrank higher in the organic search results as compared to your competitors for\nyour business segment. For the most popular search engine Google, there are\nmore than 200 parameters that affects the ranking of any website. Moreover, SEO\nranking of any website depends upon website architecture, content optimization,\nboth inbound and outbound links, optimized internal navigation within the website. The core idea behind SEO is\ngetting the most user friendly, useful, easily understandable content for the\nusers and search engines.<\/p>\n\n\n\n A research says 70% consumers search online\nfor best companies, relevant companies etc before coming to you for their\nspecific requirements. If we take the internet usage figures into account, more\nthan 3.2 billion people would be online by the end of 2018. Google access\n40,000 search queries every second. \nThese figures clearly shows how important your web presence is. In order\nto keep up with this demand, a simple functional website does not suffice.\nAgain, with the existing level of competition in all sectors, your web ranking\nreally matters.<\/p>\n\n\n\n Traffic received through search engine is\nthe best traffic. Because, they are the \u201cpull\u201d traffic to your website. It is\nmuch better than the traffic received through paid advertisements. The traffic\nreceived through organic search actually needs your product or service and they\nhave queried for it in the search engine. Hence, the lead obtained through this\nwould be better than the ones obtained through any \u201cPush\u201d advertisements.<\/p>\n\n\n\n SEO efforts are measurable. Your website\u2019s\norganic traffic, conversions, website ranking, keywords for your business to\nhelp you rank well etc everything can be measured with a right SEO strategy,\nbecause all of them include data.<\/p>\n\n\n\n SEO has a direct impact on your sales. This\nis true not only for online sales, but also for offline sales. The more visible\nyour website, product and service becomes for relevant search queries, the more\nlikely is the increase in website traffic and more is the chances of leads and\nconversions.<\/p>\n\n\n\n Positioning your website through organic SEO\nis much more effective than PPC campaigns. They are long lasting whereas your\nposition in the search result page through PPC depends on bids by the\ncompetitors for similar keywords. Also, the ranking through PPC lasts only till\nthe campaigns are turned on. But a properly optimized website with organic\nranking through SEO continues to last in its position for a long time even\nafter the PPC campaigns are turned off.<\/p>\n\n\n\n For small and medium businesses, the main\nlimitation lies in the budgeting. Larger businesses constantly spend on\nmarketing to stay atop the search result page. But a good SEO strategy with an optimized\nwebsite can let you stay on top without spending on ads and campaigns.<\/p>\n\n\n\n Google mobile ranking owns around 95% of the total\nmobile search market. An optimized site for both web and mobile with SEO\noptimization ranks higher in both mobile and web search engine. Increased\nmobile search ability gives an added\nadvantage to your website since almost 50% of all searches are through mobile\nonly.<\/p>\n\n\n\n With the fast changes in Google algorithm and innovations,\nit has become really important to make your SEO strategy oriented towards these\nchanges. Lets explore them one by one.<\/p>\n\n\n\n As the name suggests, mobile first indexing is the\ntechnique, where google bot crawls the mobile version of your website and the\nranking is done based on that. If a website does not have a mobile site, it\nwill still be crawled by Google bot, but lacking a mobile friendly website will\nhave a negative impact on the ranking of your website. <\/p>\n\n\n\n Google has made it mandatory for all websites to use SSL certificate as a security measure. A website without a SSL will be marked \u201cNot Secure\u201d in chrome browser. Given the fact, this is important from data hacking and data theft point of view, Google has added it as a top priority in order to give a better user experience to its users. <\/p>\n\n\n\n Know more about SSl Certificate and how to incorporate SSL to your website.<\/a><\/p>\n\n\n\n In order to keep up with competition, your website should be\nvoice search ready. With the wide use of Google Assistant and similar\napplications, customers are moving more and more towards voice search and the\nnumbers are one fifth of the total search queries on Google. The voice search\nrelies on NLP(Natural Language Processing) to recognize the voice patterns and\ninterests and respnd to the query accordingly. Hence, in order to be SEO ready,\nyour website should be optimized with voice search feature.<\/p>\n\n\n\n Quality Content lies at the heart of any SEO development.\nYou can try multiple SEO options, but if your content is not attractive,\nspecific and meets client demand. Then it can never create good user\nexperience. Hence, Quality content might not be the first point of attracting\nclients, but there should be sync between what you project your website to be\nand what your website is in reality. Quality content also refers to a precise\ncontent with proper call to action and navigation option to render your\nwebsite.<\/p>\n\n\n\n With the strict permission control rules of GDPR, the\nwebsite ranking will be affected. The website user experience will be greatly\nimpacted due to GDPR rules of data permissions and prompts. This in turn will\naffect the SEO ranking of those websites<\/p>\n\n\n\n You might have tried numerous techniques to optimize your website speed. But Google has started taking real User measurements (RUM) into consideration to give you the page speed score. Your website\u2019s performance in chrome browser experience gives you a measure of RUM. The metrics are taken from chrome user measurement report. Hence, its important to adjust your SEO strategy to offer a seamless experience to both your mobile and web users.<\/p>\n\n\n\n Learn more about how to increase your website speed<\/a><\/p>\n\n\n\n SEO is not an easy and one dimensional task, it has multidimensional\nfacet and depends on many factors. Also, it is an ongoing practice. With the\nwide use of SEO, a large array of tools are available for SEO. Its important to\nknow the most important categories for which we require the tools. We can\ncategorize them as follows-<\/p>\n\n\n\n Before you start jumping into any\nSEO tools or process, It\u2019s important to first know your positioning in the\nworld wide web with respect to your competition. The rank tracking tools not\nonly tell you about your position, but also addresses the points where you are\ngoing wrong.<\/p>\n\n\n\n Few such tools are as follow-<\/p>\n\n\n\n This is a free tool by Google and offers a number of functionality to see how your website appers in Google search. The feature \u201cFetch as Google\u201d lets you know exactly how google sees your website and help you improve your website ranking accordingly.<\/p>\n\n\n\n The robust tool tracks and analyses search, content and social media. Also, it provides insights to improve your SEO.<\/p>\n\n\n\n The tool offers a lightweight and user friendly interface which is the main highlight of the tool. Hence, while crawling image, CSS and all SEO specific data, it will work smoothly without causing any system slowdown and thus offering a better user experience.<\/p>\n\n\n\n This is an elaborate tool which has a comprehensive desktop. It allows you to compare your performance against your competitors in the same dashboard in a graphical format.<\/p>\n\n\n\n Apart from these, there are many\nsuch free and paid tools available for such functionality such as Buzzstream,\nAhrefs, Upcity\u2019s SEO report card, CheckmyLinks \nand many more<\/p>\n\n\n\n Search engine go hand in hand with\nkeywords. Keywords guides the search engine to reponse to your query. Hence,\nIts important and crucial to research about relevant keywords for your website\nand how you want to appear in search engine atop your competitors. Several free\nand paid tools are available for keyword research. These tools not only let you\nfind the right keywords for your business segment, but gives measurable figures\nor weightage of each keyword with respect to competition. Few keyword research\ntools can be outlined as below<\/p>\n\n\n\n This tool is offered by Google. You can input your business segment, search keyword. It outputs a number of options relevant to the keyword and their various parameters with respect to competition.<\/p>\n\n\n\n This is a combined platform for several tools and offers a comprehensive dashboard to showcase the output.<\/p>\n\n\n\n There are several other tools such\nas KWFinder, Ahref\u2019s Keyword Explorer, Moz\u2019s Keyword finder, Ubersuggest etc\nwhich offer a easy to use and useful interface.<\/p>\n\n\n\n Link Buiding helps attain SEO\nsuccess by generating backlinks to your website. Few such tools specific to\nthis purpose are-<\/p>\n\n\n\n This tool by Google, gives you an easy to use interface with categories for easy search and also tool to manage your campaigns.<\/p>\n\n\n\n This is one of the largest link building tool. Also, the main advantage is the easy to use interface which can be used by everyone even without any technical expertise.<\/p>\n\n\n\n This offers a single platform to manage multiple campaigns effectively across multiple platforms.<\/p>\n\n\n\n Moz offers a very powerful tool, but limited time free functionality. Most of the features are paid after 30 days.<\/p>\n\n\n\n There are n number of such tools\navailable online. This is one of the very important step in your SEO and should\nbe executed after gathering knowledge on pros and cons of the campaigns.<\/p>\n\n\n\n Link removal might not be an important tool for your SEO if you didn\u2019t start during Google\u2019s penguin update. It\u2019s a time consuming task. Several tools like Disvow links, cognitive SEO etc are used for the purpose<\/p>\n\n\n\n Since we have moved to an era where users remain logged in the browser all the time, be it mobile or desktop. Hence, The results are very much predicted by your search pattern by monitoring your activity. It’s clear that all these search giants monitor user activity to push more related ads but this also works on search results.<\/p>\n\n\n\n There is no fixed update any more\nlike earlier which shook the rankings once the update was pushed. The ML\n(Machine Learning) plays a big role to analyze the behavior pattern and keep\nupdating to push more updated and relevant results.<\/p>\n\n\n\n So any kind of unethical or forced SEO activity will not give you results. The most effective way will be to do it ethical way and keep your content unique, updated and informative. We are a creative agency which specializes in Marketing and advertising. If you have any SEO related query for your business or website, you can leave a comment here or contact us<\/a>. Follow us in Facebook<\/a>, Linkedin<\/a>, Instagram <\/a>and Twitter <\/a>to get regular updates on latest trends and techniques in the digital world.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the years, SEO has become a buzz word for every industry starting from small scale to big…","protected":false},"author":2,"featured_media":22108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[1,85],"tags":[106,80,4],"class_list":{"0":"post-22063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimisation","8":"category-marketing","9":"tag-seo","10":"tag-website-design","11":"tag-wesite-optmization","12":"cs-entry"},"_links":{"self":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/comments?post=22063"}],"version-history":[{"count":4,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22063\/revisions"}],"predecessor-version":[{"id":22073,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/posts\/22063\/revisions\/22073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media\/22108"}],"wp:attachment":[{"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/media?parent=22063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/categories?post=22063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tikitech.in\/blog\/wp-json\/wp\/v2\/tags?post=22063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is SEO?<\/h2>\n\n\n\n
Why your business needs SEO?<\/strong><\/h2>\n\n\n\n
Everyone looks up for you online:<\/strong><\/h3>\n\n\n\n
You get quality traffic for your website:<\/strong><\/h3>\n\n\n\n
SEO is measurable & help increase sales lead:<\/strong><\/h3>\n\n\n\n
More effective than PPC campaigns:<\/strong><\/h3>\n\n\n\n
SEO can give you an edge over the larger business:<\/strong><\/h3>\n\n\n\n
Increasing mobile searches:<\/strong><\/h3>\n\n\n\n
SEO trends for 2019:<\/strong><\/h3>\n\n\n\n
Mobile first indexing:<\/strong><\/h3>\n\n\n\n
Website security:<\/strong><\/h3>\n\n\n\n
Voice search:<\/strong><\/h3>\n\n\n\n
Quality content<\/strong><\/h3>\n\n\n\n
GDPR and its effect in SEO:<\/strong><\/h3>\n\n\n\n
Page speed optimization:<\/strong><\/h3>\n\n\n\n
Tools for SEO:<\/strong><\/h2>\n\n\n\n
![\"SEO](\"https:\/\/tikitech.in\/blog\/wp-content\/uploads\/2019\/01\/38557129471_e55ae0709c_b.jpg\" "\\"\\"")
<\/a>Tracking the existing ranking of your website:<\/strong><\/h3>\n\n\n\n
Google Webmasters tool: <\/strong><\/h4>\n\n\n\n
Moz Pro:<\/strong> <\/h4>\n\n\n\n
Screaming Frog Spider Tool: <\/strong><\/h4>\n\n\n\n
SEM Rush: <\/strong><\/h4>\n\n\n\n
Keyword Analysis Tool:<\/strong><\/h3>\n\n\n\n
Keyword Planner: <\/strong><\/h4>\n\n\n\n
SEM Rush:<\/strong><\/h4>\n\n\n\n
Link Builder and Ranking Tools:<\/strong><\/h3>\n\n\n\n
Google Search Console: <\/strong><\/h4>\n\n\n\n
Ahrefs:<\/strong> <\/h4>\n\n\n\n
BuzzStream:<\/strong> <\/h4>\n\n\n\n
Moz SEO Toolbar:<\/strong><\/h4>\n\n\n\n
Link Removal Tool: <\/strong><\/h3>\n\n\n\n
Our Thoughts…<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n