Content marketing broadly covers everything related to your audience’s queries. Gone are the days when marketing concepts used to focus more on selling a product or service. Modern marketing focuses on sharing valuable and relevant content that helps attract and retain customers. Hence, to be in the trend and attract millions of customers in a competitive market, consistent, high quality content marketing is a major requirement.
However, in the modern time, almost all business use content marketing when they share downloadable or interactive content pieces on social media, blogs and videos, and ebooks and other similar resources.
Here are some of the statistics to understand how badly you need a great content marketing plan for your business. Source- Hubsopt
- 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
- 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018)
- Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
- 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019)
- Marketers are creating content for multiple audience segments. 3 audience segments being the most common.
- 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019)
- Over ¾ of internet users say they read blogs regularly. (Quoracreative, 2019)
As per a recent study, latest marketing trend is video and is the most effective mode of content for any business and gets highest views as compared to any other medium.
5 Absolute reasons you should start content marketing today
The very first reason why a strong content marketing strategy should be a part of your business strategy is, content marketing is the most effective ways to drive inbound leads to virtually any business. As a business, getting these leads will be your ultimate goal. However, let’s identify all other benefits you will get through an effecting content marketing plan.
Build Trust and brand awareness:
When you start sharing relevant and useful content on a regular basis, your customer start considering that you are an authority in your field. People trust experts and hire them to help solve problems. A rght content marketing plan can help increase traffic to your site significantly. So you can get consistent, quality traffic and inbound links to your site. You’ll be able to generate more awareness and leads for your business through your content and use it to establish your skill and proficiency time and again.
SEO and Lead generation:
When you are creating expert content using right keywords and with useful and valuable information relevant to your ideal target buyers, Google recognizes that your content is unique, useful and answers the relevant questions users are querying for and gradually your search ranking increases. Your website leverage the benefit of ranking higher and for a longer time organically in google search result pages.
We need new leads find you in google search result pages, it’s the time they are yet to take a decision on their buying. Hence, with unique, useful and informative content, newer leads find you and make a decision to buy many a times.
Convert More Website Visitors into Leads
You are doing good content marketing, getting leads. Don’t let them go by not leveraging lead nurturing; instead generate leads throughout the buyer’s journey. The buyer’s journey consists of 3 main stages: awareness, consideration, and decision. Use your content to add value to the buyer in each of these stages and help him travel down the sales funnel.
Social media shares
Of course you should aim to create useful content that people want to read, but if you can create content that people share you’ll be way ahead of the game. The more people exposed to your content the better, and as we now live in the “digital, mobile, and viral” age, an especially exciting post may pick up enough momentum to put it in front of more people than you had ever imagined.
Build backlinks
Create expert content and other websites will want to link to yours in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlinking is one of the criteria the search engines use to rank your site. If authority sites are linking to yours and more people are visiting your site through those links, your page authority increases.
Important tools you should consider for your content marketing
Keyword Research & Content Ideation Tools
Google keyword planner gives you a free platform to look for keywords and their average search frequency which you may need before starting useful content pieces for your customers.
Apart from this there are tools such as Hubspot’s blog topic generator which helps you find the right idea before publishing any content.
Content creation tool
Content can be in any form- video, Image, infographics, memes , presentation etc.
Some of the great tools available free for such content can be as follows-
Canva
Snappa
Figma
Photoshop/Illustrator
Image Sites
High quality images can complement your communications and help make your content marketing strategy even more effective. Few image sites like below can give you free access to high quality images
- Freepik.com
- pexels.com
- unsplash.com
- stickermule.com
- flaticons.com
In the current market landscape, keep your business on the cutting edge in order to remain relevant and, more importantly, efficient and effective. Content marketing plays a very important role for the same and that’s exactly why you should start investing time and money effectively and efficiently on this new norm. For more insights on what can be the relevant content marketing need that suits your business, get in touch with us. Subscribe us in linkedin, facebook, twitter and instagram to stay tuned on the latest updates in technology and marketing trends.
